Howdy! Your friendly Infonomics Editor-in-Chief checking back in today, as promised, from the AIIM International Expo + Conference.
I must say I was thrilled—and floored—that my boss of bosses, one John Mancini, focused a good deal of his State of the Industry Address this morning (to a standing-room-only crowd) on the cover story of the March/April issue of Infonomics magazine (www.infonomicsmag.com).
I say that not to brag (well, okay, just a smidge : > ) but to make the case for why you MUST read this magazine if you’re serious at your organization about moving into Enterprise 2.0, Social Networking, Content Management, and all the many things that AIIM is all about.
The 6,000 word leviathan is entitled “Barak Obama: How Content Management and Web 2.0 helped Win the White House.” Read it and you’ll come to the inevitable conclusion that yes—without question—it was the Obama campaign’s Web and content management savvy that pushed Obama firmly over the edge on election day.
John went over the article in great detail with many specifics culled directly from it. Why am I telling you this? Because here’s the punchline: EVERYTHING that Obama did is available to any enterprise—public or private--today. It’s off the shelf. It’s routine. It’s affordable.
That’s the good news.
The bad news is that it establishes a new baseline—and it must become be YOUR baseline if your business plans on staying competitive! Get your people trained now, do the things you know you need to do, and make it happen. “Change before you have to,” in the words of Jack Welch.
But there is more good news: Although the cover story is clearly an article on the nuts and bolts of a political campaign (and politically agnostic, I should point out), it is, oddly enough, a perfect primer for the why and how of the new baseline—for any and all enterprises.
Read it and you’ll learn, with great specificity, what the new baseline paradigm is, no matter what line of work you’re in, and you’ll come to understand what you need to do to get there. And it’s not just about technology; you’ll learn new ways of motivating constituents (read: customers) online, as well as clever ways of getting them to volunteer—cheerfully—their cellphone numbers—so you can text away!
There are 5 key takeaways from John’s observations on the Obama campaign:
1. E 2.0 is NOT going away!
2. E 2.0 is a tool, not a strategy.
3. It’s STILL marketing!
4. It’s about organizing, not networking.
5. Unconventional content will become an increasingly large part of content management.
That’s it for now. To be continued…
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