The Days of "Social for the Sake of Doing Social" are Over - Process Integration is Key

If you haven't seen our new Industry Watch on Social in the Flow, you need to get a copy.  Downloads are free.

I put a few thoughts on the findings together in the attached video.  I think it will give you an idea of the richness in the full Industry Watch report.

In addition, I would also like to highlight a post by Deb LaVoy from OpenText on a related topic.

The post is 2013 Prediction: Social Business Tech will Stop Blaming Culture for Failure and highlights 5 key developments we'll see in 2013.  It's well worth reading.  My favorite quote? "In 2013, Technology will peek out from behind Aunty Culture’s skirts and lead."  Here are the 5 developments to watch:

1. A language and a better feature set for “collaboration.”
2. Shifting from enabling “Social” to enabling “Complexity”
3. Social objects will grow to include teams, projects and processes
4. Measures of employee engagement will pivot toward measuring cognitive and emotional attachment to core business objectives
5. A rigorous understanding of how information flows