Martyn Christian is Chief Marketing Officer (CMO) for Kofax. He is responsible for all marketing initiatives, including brand, product, industry and field marketing functions. Martyn has more than 25 years of marketing and general management experience within the software industry.
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JM: Martyn, you rejoined the AIIM Board last year. What drove you to commit to a "second term?"
MC: The Information Management industry is unique in its ability to reinvent itself, which means new opportunities from a personal and professional standpoint. My first term on the board was a significant learning experience for me, as well as a chance to give back to the industry that has given me a wide range of great career opportunities for more than 20 years.
JM: As you think about Kofax's employees and customers and partners, how can AIIM be of greatest assistance?
MC: I am absolutely “captured” by the CIP program. I think it is really what the industry needs to get to the next level of relevance and growth. I want everyone at Kofax and all our partners and customers to embrace it. It should give everyone the chance to contribute even more fully to the market as well as fuel our company’s growth.
JM: You just became the second AIIM Board member to pass the Certified Information Professional exam. Tell me a little bit out the experience.
MC: I believe Michael Croal (from Cornerstone Advisors) from beat me to be first. I have been in the industry for 20+ years so I assumed I could get a substantial way down the certification process without significant study time. It turned out I could, but the certification test highlighted for me that I need to continue striving to keep current and broaden my personal knowledge base via AIIM and other best practice sources.
JM: How important do you think information professionals will be to Kofax in the year's ahead?
MC: Information professionals are becoming essential, it’s just a matter of time.
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